“Just what is the perfect head shots for my industry?” That’s a good question for any photographer or better yet for any company that’s in need of photos .
Corporate lifestyle photo libraries, or media libraries, are collections of images and assets that can be used by the company or marketing department, to build web sites, brochures, sell sheets, email campaigns and other marketing materials. These are often built over a series of projects, each of which is driven by a specific need. For example, to illustrate sections on the corporate web site.
Most corporate lifestyle photo shoots start with developing a shot list or set of goals. The photo shoot can be as short as a day or can last a week and span multiple locations. Each shoot is customized to meet the client’s specific goals. These are images of your people, your company, your facilities. They will not look like generic stock photography.
Every industry has its traditional versions of the headshot that range from staid and boring to bleeding edge. And, each has its share of fans and doubters.
Ultimately, it comes down to your own concepts of what will work for where you stand in your industry and who your target audience is.
pho·tog·ra·phy/fəˈtäɡrəfē/Learn to pronouncenoun
- the art or practice of taking and processing photographs.